A. To preserve and enhance the beauty of the City’s natural and manmade environment;

B. To encourage the maintenance of a scale and character of individual buildings consistent with the overall scale and character of the community;

C. To discourage development of individual buildings which will dominate the Cityscape or attract attention to themselves through color, mass, or inappropriate architectural expression;

D. To ensure that new development, and/or the alteration or enlargement of existing development, occurs in a manner which maintains the attractiveness and character of the City, especially when the project is viewed from the City’s streets, lanes, paths, and from adjacent properties, neighboring communities and the water;

E. To maintain and improve the quality of, and relationship between, individual buildings, and between structures and their sites, so that they contribute to the attractiveness of the neighborhood and the community;

F. To ensure that landscaping provide visually pleasing settings for structures on the site, and that the proposed landscaping blends harmoniously with the natural landscape, is appropriate to the design and function of the structures, and serves to soften or screen the structures when viewed from off-site;

G. To encourage the highest quality of architectural design, the use of natural materials, and emphasis on construction methods which are least disruptive to the site and community;

H. To balance private prerogatives and preferences with the public interest and welfare. (Ord. 90-5 § 2, 1990.)